Why Collins is Great – “Built to Last”
Collins’ Classics
As a business owner and management consultant, I struggle to identify quality business books. However, I believe I am in good company when I say that Jim Collins’ books “Built to Last”, “Good to Great”, “Great by Choice”, and “How the Mighty Fall” are enduring business classics. They fall into a narrow group of writings in which the conclusions are built on scads of financial data and historical research and are not simply […]